Apple could soon launch its own search engine to compete with Google

As per the latest reports, Apple is building a Google Search engine alternative.

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Apple could soon launch its own search engine to compete with Google. As per the newest reports, Apple is building a Google program alternative. The newest iOS 14 update had hinted at Apple’s own program because the Cupertino-giant had displayed its own search results. Aside from this, Apple had also posted job openings on LinkedIn for search engineers.

The latest iOS 14 update had hinted at Apple’s own search engine

As per a Financial Times report, Apple is extremely secretive about its internal projects but around two years ago, company Google’s head of search, John Giannandrea. This is often being speculated on the start line of the project. Apple had also posted job openings for search engineers inviting them to “define and implement the architecture of Apple’s groundbreaking search technology.”

The report further reveals that the marketing experts who are monitoring Applebot, Apple’s web crawler, have witnessed tons of activity recently. One among the experts Suganthan Mohandasan told Financial Times that the Applebot has appeared “a ridiculous number of times” on his clients’ websites in recent weeks. “When the crawl rate increases, that tells us they’re trying to collect more information,” he said.

Apple had also posted job openings on LinkedIn for search engineers

It was noted that Apple in iOS 14 had sidelined Google for a few of the search functions. “Queries made within the search window accessed by swiping right from the iPhone’s home screen—which Apple calls the “Today View”— show an Apple generated list of search suggestions instead of Google results. These results include “autocomplete”-style suggestions generated by Apple, showing that it’s learning from its 1bn users commonest queries,” the FT report read. Google was founded quite 20 years ago so it might not be easy for Apple to develop one during a matter of a couple of years. Despite the resources, the method will take time.

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