First things first, what’s actually happening within the world of cameras? First the steady shift from DSLRs to mirrorless cameras. Then the mirrorless cameras notch up 8K video capabilities like Canon EOS R5 and Sony Alpha 1. Second, camera makers arising with vlog-specific cameras like Sony ZV-1 for content creators. Third, companies fixing efforts to manufacture drones thanks to their popularity. We earlier reported, Sony revealed the Airpeak drone at CES 2021.
The future of the imaging business lies in underwater cameras
So, what’s next? Fior Markets may be a self-described futuristic market intelligence company. Consistent with its latest report, there’ll be a huge boom in underwater cameras. It’s expected that the underwater camera market will reach a worth of $15.3 billion by 2027.
It is not hard to imagine that the long-term imaging business lies in underwater cameras. Many video content creators are always experimenting to bring something new to the table. Right now, the foremost convenient method to shoot underwater footage is via an action camera. Also, there’s a reason why Geneinno, an underwater robotics company, launched its second underwater drone referred to as Geneinno T1 Pro.
Right now, the most convenient method to shoot underwater footage is via action cameras
Going back to the report, Fior Markets predicts that the worldwide underwater camera market will grow from $4.8 billion (in 2019) to $15.3 billion (in 2027). “The factors driving the market are the growing demand for underwater cameras for private use, the implementation of underwater cameras in media & entertainment applications, the emergence of camera rental services, the high demand for underwater sports, and therefore the rising trend of underwater photography on social media feeds,” Fior writes.
The one factor that refrains users from buying dedicated underwater cameras is that the high cost. With time, camera makers could probably work around cost-effective methods to form underwater cameras popular for both commercial and private uses.
The mirrorless underwater camera segment holds the largest market share due to the portability of the camera, as per the report.
The underwater camera market study further reveals that “The mirrorless underwater camera segment holds the most important market share thanks to the portability of the camera; the absence of mirrors makes them lighter in weight and are cheaper than other cameras.”
Fior says that the notable players within the market are Fujifilm, Olympus, GoPro, Sony, Ricoh, Canon, Panasonic, and Nikon also as companies like Brinno, Subsea Tech, Garmin, Steinsvik, and Ocean Systems. While technology is usually evolving, even for the cameras, there’s an opportunity that reports may convince be true.